Stories
The Difference Between Yunomi, Guinomi, and Ochoko
In Japan, small cups often carry specific names shaped by their role in daily life. Yunomi, guinomi, and ochoko may appear similar at first glance, yet each belongs to a distinct tradition of tea or sake. This guide explores their differences and the subtle rituals they represent.
Ocha Nouveau
Spring brings an exciting time for green tea lovers—shincha season! Shincha (新茶), meaning “new tea,” is the first flush of Japanese green tea, handpicked in early spring and celebrated for its delicate flavor, enticing aroma, and invigorating freshness. Unlike other green teas, shincha is lightly processed, capturing the essence of the season in every sip. Available for a limited time, this fleeting treasure is cherished in Japan and beyond. If you’re lucky enough to find shincha near you, don’t miss the chance to savor this once-a-year delight!

